The marque is made up of two parts – one representing the addict (leaning part) and the other representing the organisiton (supporting part). It signifies the support and commitment Action on Addiction show to their clients; they prop each other up, a reminder that addiction can only be overcome with the input of both parties. 

 

The organisation have two main rehab facilities, Clouds and Hope, that need to feel part of the Action on Addiction brand. The use of broken lettering this time on the letter ‘o’ symbolises breaking the cycle of addiction. 

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Created at Pablo London.