I lead the design on Holland & Barrett’s campaign which coincided with the "Veganuary" New Year wellness trend. I worked closely with a creative team who developed the concept "Vegan Your Way". It aims to make veganism more accessible for people who want to try it. The whole campaign was to feel fun and light hearted, placing Holland & Barrett as the go-to for vegan products, inspiring people to try going vegan in January and throughout the rest of the year.

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Created at Pablo London.